Get Your Free Skatell’s Jewelers Loyalty Card Today And Save Even More!

Skatell’s Jewelers has launched a new endeavor featuring rewards for our loyal customers.

While every customer is special, we wanted to find a way to give extra value to those customers who have known, trusted and shopped with us regularly.

It’s free to join!

Monthly specials will be posted in-store and online at

How do I earn Loyalty Rewards?

By making purchases from Skatell’s Jewelers Spartanburg,SC  (online or in store). You’ll earn 2% back on all purchases. Certain types of purchases may not be eligible for the Loyalty Rewards Program, and others may earn rewards at higher or lower rates than typical purchases. Skatell’s Jewelers has complete details.

Loyalty Rewards are earned at a rate of 2% of every purchase. So, if you purchase $100 worth of merchandise, you’ll receive $2 in rewards. Rewards dollars you earn can be redeemed only at Skatell’s Jewelers in Spartanburg and on-line and cannot be transferred to another Loyalty Rewards account.

In addition to your regular %2 back on all purchases, we’ll also off special bonus Rewards items. These specials will be advertised via email or through local print and audio advertising.

Where can I redeem the dollars I earn with Loyalty Rewards?

Loyalty Rewards can be redeemed at our store Skatell’s Jewelers in Spartanburg, SC.

How do I redeem my Loyalty points?

Our Sales consultants can assist you. He or she can confirm your account balance, and redeem the number of dollars desired. A minimum of $40.00 must be accumulated before Loyalty Rewards can be redeemed toward a purchase.

How quickly can I redeem Loyalty Rewards after I earn them?

In most cases, rewards you earn will be available to you within thirty (30) days of the purchase on which you earned those rewards. Ask a sales consultant for more details.

Who can participate?

Any individual 18 years of age or older.

Will my Loyalty Rewards ever expire?

Under normal circumstances, no. However, if a member’s account is inactive for more than a year or extended period, the account may be closed, and earned rewards forfeited. Ask a sales consultant for additional information.

What are the terms and conditions of the program?

You must activate a Skatell’s Jewelers Loyalty Card Member Account (“Account”) to participate in or to gain access to the Program (“Membership”), including any or all Loyalty Rewards offerings, promotions, etc. To enroll, you must complete a Membership Enrollment Form.

*Loose Diamond purchases are exempted in this program, due to our extreme competitive pricing we already offer.


Points may be redeemed only at Skatell’s Jewelers in Spartanburg, SC. There is a minimum redemption of 250 Points towards any transaction. A transaction is considered either single or multiple item purchases. Point balances will never be allowed to have a negative balance. In the event any merchandise is returned to the Jeweler for store credit or refund and the resulting point balance is calculated as a negative total, as a result of a prior redemption the value of that balance is to be deducted from the Member’s credit or refund.

Redeemed Points are not reversible or refundable. Merchandise purchased with Points may be exchangeable, according to Skatell’s Jewelers standard return policy

Limits on Liability for Technological Failure

Skatell’s Jewelers accepts NO liability for any losses that you experience because the Loyalty Program and/or its underlying technology, is not operational or accessible to you, other Members, or other individuals. Skatell’s Jewelers  Loyalty Program does not make any expressed or implied representation or warranties to you regarding the accuracy, reliability, availability, or other operation(s), or that your access to Loyalty Rewards or presentations will be uninterrupted or error-free.

What if I have more questions?

Visit the store nearest you and ask any sales consultant or call us at (864) 576-6434. We are more than happy to assist you with any questions or concerns about the Skatell’s Jewelers Loyalty Program. Or Email Your Questions to

Where do you turn in the form?

  • Loyalty Rewards applications can only be filled out in store. To register in store, visit our beautiful showroom located at 217 East Blackstock Road in Spartanburg, SC and ask any sales consultant for an application.

So, now that you know the program, what are you waiting for?

12 Things We Learned About Love from our Customers

  1. Men want the fairy tale just as much as women. Yes, it’s true. Men come in with stars in their eyes and plans on how they are going to propose and they also want the fairy tale wedding and proposal with the perfect ring.
  2. The anti-dote to couple over-share is to share with them. I have found that couples love to share their stories, but not only that; they also love to hear our stories. I often hear Men coming in and  recounting their love story to other couples that are on the verge of starting their own love story.
  3. Men are as visual as women. Men need to see and feel the diamond, the wax prototype of their ring and then the actual ring itself. It makes it real to them.
  4. Texting is for lovers. We are so busy these days and texting has become the ever-popular way to show and tell when it comes to diamond buying. Snap a picture of the diamonds, text it to your girlfriend, mother, best friend and dog.
  5. Another key to making it last: matching Wedding Bands! This has been a trend this year with our customers. They order custom wedding bands made to match, then each are engraved with special sayings for the other on the inside.
  6. There’s one more reason to be glad you’re not 22. As much as I love to watch the starry eyes as they see the ring for the first time and the hope for the future, I am so glad that I am in my future already and settled!
  7. Never doubt a woman who says she wants a big diamond. When a woman says she wants a Big Diamond, listen to her. I can’t tell you the times the fiancé has come back to reset the ring to make the diamond look bigger or has even come back to exchange the stone for a larger one. It’s a good thing we have a good exchange policy in place!
  8. Good lover = Good Spouse. Don’t believe me? Just ask all the happy couples that we have seen get married over the past year!
  9. Marrying for money is on the downswing. We see all kinds, but what we see more and more are couples who are marrying for love and life instead of want and need.  We love the new trend of marrying because you can’t live without that person instead of marrying because you can’t live without their wallet.
  10. It’s cool to spell out your commitment. When I say spell it out, I don’t mean a prenuptial agreement, I mean spelling it out by saying I love you with words and gestures.
  11. There’s no such thing as traditional partnerships. Sometimes it’s the girls who come in to buy their guys rings. That’s right. Tradition is great, but it doesn’t always work for everyone, we have learned to keep an open mind.
  12. A little patience can go a long way. The key to love is patience. When you sit across from a couple, you watch as they navigate patience with each other during what can turn into a three-hour diamond extravaganza.  When you sit across from a nervous young man buying his first diamond, you must be patient and sit back quietly as they contemplate every detail.  When you sit across from an older man buying his wife of twenty years an anniversary gift, you must be patient as they recount the past twenty years. Patience is what keeps that love together and alive and that is what we have learned most from our customers about love in 2012.

Buy Like A GUY

Unmanly, Unromantic and Completely Unnecessary


I sat down and had a few conversations with some regular guys to find out what men think about when they’re on the diamond/engagement ring hunt.  I have to be honest…I didn’t expect the conversation to focus on “salespeople” and “trust” as much as it did.  I thought for sure the #1 topic would be price, but I found out that guys want real, live help at the counter and are willing to pay for it.

That’s really cool because the people behind the counter(the good ones) can and do help give you something that you can’t buy online in most cases: peace of mind.  They are your Hired Guns and when a true professional is there to help it speeds up the process and takes some of the pressure off.  So…kudos to the guys in the vid and thanks again!

Under Pressure…Not!

Which brings me to the topic at hand: A lot of men feel pressure when it comes to buying the “right” ring and really not as bad as all that.  I know how it goes…I’ve seen it a million times and it goes something like this:

  • You are in love and spent some time talking to her and looking at ring styles she says she likes.
  • You’ve found a beautiful ring that fits her style and the price is something you can live with.
  • You’re standing in a store that speaks your language and you like the salesperson.
  • All you need to do now is pull the trigger and buy the ring.  Instead you say something like:”I think I’m going to bring her in to make sure she likes it.”

No…no…no…no and NO.  You can and should buy the ring because bringing her in to look at yet another ring is unromantic, unmanly and completely unnecessary.  How do I know?  I asked women who are/were in the market for an engagement ring.  Seems like a no-brainer, huh?

The Survey…

I wrote a very casual survey and submitted it to women with the help of several jewelry store buddies and Facebook fans.  This is the question I asked:

How would you like the ring purchase to go down?

  • I want to pick out the ring and that’s the ring I expect to see when I open the box. (10.1%)
  • I want to show him the general style I like and as long as it’s in the ballpark I’m good. (61.6%)
  • I’ll provide a laundry list and expect him to fill it. (Not in a mean way.  I have to wear this ring the rest of my life!)(6.9%)
  • I want it to be a complete surprise.  I’ll take anything.(21.4%)

Nearly 62% of respondents said as long as you buy a ring that is similar to the style she picked out, you’re good.  If you add the other 21.4% who want the ring to be a complete surprise then you have an 8 in 10 shot at being the man she expects you to be.  Seriously…you know if she’s one of the other 17% so act accordingly.

But still…what if I pick the wrong ring?

There you go again…making it harder than it needs to be.  That’s OK because I have this to share with you as well.  The follow up question to the above was:

If he came home with something different than what I told him to get or hinted at I would:

  • Be disappointed but OK. (54%)
  • Be disappointed and mad. (4%)
  • Love it just the same. (42%)

Only 4% of women will be “mad” if you propose with something she’s not expecting so the risk factor is extremely low.  See?  This is easy.

Go for it!

I grant you this is not the most sophisticated survey on the planet but it is telling.  Feel free to take your own casual surveys as you’re out and about.  Ask women what they think, combine those answers with my results and come to your own conclusion.  Something tells me you won’t feel the need to “bring her in” anymore.

Personally I’d take this info and run with it.  There are so many more important things to do than push off buying a ring with manufactured excuses.  (For example…you can start planning your proposal.)

Beth Owens
Owner/Skatell’s Jewelers


Diamond Buying Tips

      Diamond Buying Tips
Diamond is purely made of carbon, which is one of the Earth’s most common elements. The diamond is the hardest known substance in the world that is uniquely resistant to damage by heat or scratching, and can be cut or polished only by another diamond.You buy diamonds or diamond jewelry either for yourself or for your loved ones and usually your decision of buying a diamond is based on some emotions. Buying a diamond or diamond jewelry is certainly an expensive purchase and it is advisable to you to get some knowledge about diamonds and their characteristics. You can get detailed information on each and every aspect of diamond in our diamond guide.
Diamond Buying Tips
These below mentioned diamond buying tips will certainly help you in finding the most suitable diamond, you are looking for.
  • When you go out to buy a sparkling diamond, you must consider 4Cs of diamonds – Cut, Color, Clarity, and Carat weight, as a base for your decision. These 4Cs will help you to choose the best diamonds on the same criteria on which jewelers use to select them.
Diamond Cut
  • Diamond cut is the most important attribute which increases diamond’s beauty because a well cut diamond reflects light to maximize the stone’s brilliance.
  • When we talk about diamond cut by depth, ideal cut is considered the best cut as it reflects most or all of the light that enters in the diamond back to the eyes. Whereas diamond cut by Shape describes the outline of the stone and pattern of the facet arrangement. You can find a diamond in various Shapes like Round, Princess, Heart, Oval, Pear etc. Polish and symmetry are also important for a well cut diamond. The diamond polish expresses the smoothness of the diamond’s facets whereas the symmetry refers to alignment of the facets.
Buying Tips for Diamond Cut
  • You should always go for the ideal cut diamond with the desired shape. You should also ensure that diamond is properly polished and is with perfect symmetry.
  • Diamond shape is a matter of personal choice. Brilliant round shaped diamond is one of the most desirable shapes and offers maximum brilliance.
Diamond Color
  • Diamond color is also a vital factor to look for as diamonds are found in almost all the colors. Most diamonds appear white to the naked eye, but they all include trace amounts of yellow or brown color. Slight difference in diamond color can make a substantial difference in value. A truly colorless diamond is extremely rare and considered the most valuable. It allows most light to pass through the stone and create the most brilliance.
  • The diamond color scale goes from D to Z, with D being the most white and Z being the most yellow.
  • Diamonds are also found in various intense colors like pink, greens, brown, red, orange, blue etc. These intensely colored diamonds, known as fancy colored, are very rare, attractive and desirable. A deeply colored diamond can cost more than its colorless counterpart.
  • In fancy colored diamonds, Z+ grade is used for color grading.
  • Fluorescence up to some extent is common in majority of diamonds but it remains unnoticed by human eyes in ordinary light. Fluorescence is a form of illumination that is created when a diamond is exposed to low or high wave ultraviolet radiation.
Buying Tips for Diamond Color
  • The best way to see the true color of a diamond is by looking at it against a white surface.
  • Even though stones in the D-F color grades are the most valuable, you can still obtain great value and save substantial money with diamonds grades G-J and K-M, since no color is visible to the untrained eye. Even stones in the N-R range have a very light hint of yellow, which is visible to the untrained eye, can appear colorless in the right jewelry setting.
  • Usually yellow metal (gold) hides traces of color in a colorless diamond, while white metal (white gold, platinum, silver) enhances it.
  • While buying a fancy colored diamond, you should look into basic hue and intensity of the color.
  • Faint or medium fluorescence will rarely affect a diamond’s appearance.
Diamond Clarity
  • Clarity is a term used to describe the absence or presence of flaws inside or on the surface of a diamond.
  • When flaws occur internally, they are called inclusions and the most common types of inclusions include crystals, needles, knots, chips, cavities, cleavage, feathers etc. On the contrary, when these flaws occur on the surface, they are known as blemishes and the most common types of blemishes include polish lines, naturals, scratches, nicks, pits, extra facet etc.
  • Diamond’s clarity is based on the number, size, nature and location of imperfections on the finished stone. Clarity of a diamond affects the beauty and value of the diamond.
  • Diamond with higher clarity is more valuable in comparison to diamond that contains numerous inclusions because it is less brilliant due to inclusions interfering with light passing through it.
Buying Tips for Diamond Clarity
  • While buying a diamond, you can compromise a bit on clarity aspect as most diamonds contain imperfections which are not visible to the naked eye. Choose a diamond with its imperfections hidden deep in the stone or hidden by prongs or bezels.
  • You can use jeweler’s 10X magnifying glass or microscope to examine diamond’s imperfections.
  • F (flawless) and IF (internally flawless) are rare and beautiful diamonds and exceptionally high price. Diamond, with clarity grades VVS1-VVS2, is always an excellent quality diamond. Whereas you can also buy diamonds with clarity grades VS1-VS2 and SI1-SI2 as imperfections in these grades are not visible to naked eye and you can save huge money.
Diamond Carat Weight
  • The term “Carat” refers to the weight of a diamond and 1 carat equals 0.2 grams or 1/142 of an ounce.
  • A carat may also be displayed in points and 1 carat is divided into 100 points. Therefore, ¼ carat diamond is considered as 25 points and ½ carat diamond is considered as 50 points and so on.
  • The price of a diamond rises exponentially with its size. So, a 2 carat diamond of a given quality is always worth much more than two 1 carat diamonds of the equal quality.
Buying Tips for Diamond Carat Weight
  • The carat weight of a diamond will always depend on your budget.
  • You must buy an average sized diamond with good cut, color and clarity instead of buying a larger diamond with not so good cut, color and clarity.
  • This term ‘Carat’ is different from the term ‘Karat’ which is used to describe gold’s fineness or purity.
Diamond Certificate
  • A Diamond Certificate or Diamond Grading Report is a statement, issued by an independent Gemological Laboratory, that at the time of evaluation, the Diamond in question has been examined, measured, and scrutinized by experienced Diamond Graders, using various gemological instruments, and determined to contain the characteristics as stated in the Certificate or Report.
  • There are many reputed laboratories available for diamond certification, which are known for their consistency and unbiased diamond grading systems. For example, the Gemological Institute of America (GIA) and the American Gem Society Laboratories (AGSL).
Buying Tips for Diamond Certificate
  • When you buy a diamond, you should always ask for a diamond certificate. It may cost you little more money but it will provide you a much-needed peace of mind knowing that you are getting your money’s worth.
  • A diamond certificate gives you the exact details of the stone and on the basis of this information you will be able to do some comparison-shopping before doing the actual purchase.
  • A diamond certificate allows you to pay the money on basis of stone’s characteristics. Your jeweler won’t be able to charge you more and there are very good chances to get the best deals.
  • On re-sale of diamond along with its certificate, you will get better price for the diamond.
  • To get insurance for your diamond, you also need to produce diamond certificate.
General Buying Tips
  • You must set your budget for buying a diamond and then explore all your options. By this way, you’ll find a wide range of diamonds with different carat weights and qualities in your price range.
  • Always buy a diamond which fulfills the basic criteria of 4Cs and suitable to your budget.
  • You should give priority to diamond cut, color and carat weight over diamond clarity. Imperfections are almost always so small that they have no measurable effect on the diamond’s brilliance. Brilliance is almost entirely the result of the cut and proportions of the diamond.
  • When you are buying a diamond for your loved ones, always keep their personality and preferences in mind.
  • You should ask your jeweler to give more information about the origin of diamonds available with him so you don’t end up buying a conflict diamond.
  • You should also ask your jeweler, if the diamond you are considering buying is treated to enhance color or cover flaws. A treated diamond should cost less than a natural diamond.
  • Always buy a diamond from a reputed and known jeweler. If you don’t know any good jeweler then you should ask your family members or friends for their recommendations.
  • Beware of jewelry store lighting which usually consists of quartz or halogen bulbs. These can deceive as they blast high-intensity streams of light into goods to make them look like the crown jewels.
  • While buying a diamond, you should not be in a hurry or in pressure. You should buy it at your convenience and at your own pace.
Now you can go ahead to buy a diamond with more confidence and always remember that ‘Diamonds are forever’. They won’t depreciate or wear out like a car or a computer in few years. So enjoy buying the world’s most exceptional item by keeping the above mentioned buying tips in mind.Doug Owens/ Owner~Gemologist